Mini Business Development Audit

This short 18-question quiz will help you assess your need to further investigate your business development effectiveness. Take this quiz to determine if your organization would benefit from an independent and objective study of its marketing and sales capabilities, resulting in a feedback report that highlights key findings, with specific recommendations for course correction or improvement.

Begin by entering your name and email, then take the audit below.

First Name:
Last Name:
Email:

1. Our organization is very customer focused.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


2. Our organization does effective long-term planning.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


3. I know our organization’s long-term vision and what role I play in helping to achieve it.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


4. Our strategic plan addresses business development and indicates how we are going to achieve our long-term revenue and income expectations.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


5. It is clear that the sales plan is linked to the business plan in specific ways.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


6. Turnover of sales professionals in my business unit is low.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


7. The communication and collaboration across business units is effective.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


8. In our organization, BD has high visibility and people are encouraged to spend some time in BD as part of their career development.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


9. In our organization, all senior executives have some business development responsibility.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


10. The communication within our business unit is effective.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


11. Our marketing efforts position us effectively in the customer segments we serve.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


12. We know about prime new business opportunities well before our customers advertise them or announce them publicly.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


13. Account managers are the primary "owners" of the relationship between key customers and our organization. Everyone in our organization recognizes the account manager is responsible for building this relationship and does nothing in an account without involving the account manager.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


14. Our strategic accounts receive preferential treatment from all parts of the organization.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


15. We have an excellent process for preparing proposals.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


16. The communication between my organization and customers' organizations is outstanding.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


17. Our customers perceive that we are clearly superior to our competitors in some important ways.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree


18. We have an incentive system for rewarding salespeople who exceed their annual goals.
Strongly Disagree

Disagree

Somewhat Agree

Agree

Strongly Agree