The Business Development Assessment


Lore's Business Development Assessment (BDA) provides the knowledge required to effectively professionalize your sales force. Lore’s BDA may be the only instrument of its kind that links assessment results to an actionable process for developing needed sales competencies and skills.

The Business Development Assessment provides a validated 360º picture of your business development effectiveness. This tool references 17 core competencies that lead to increased success across the entire business development process. Leaders within your organization gain a broad understanding of the core competencies and skills required to achieve success.

This assessment yields data that outlines:

  • The competencies needed to succeed in business development/sales

  • An understanding of which competencies exist in an individual and which ones they need to acquire

  • A roadmap for how an individual can develop the needed competencies and enhance those already in place

  • A sound way to help identify high potential business development leaders

  • A structured approach, based on well researched data, for knowing how to holistically develop sales leaders


  • A tool for defining business development/sales as a profession, supported by a proven sales competency model